Kuch rang takdeer badal skte hai

The Camlin’s permanent marker’s advertisement has been the most humorous and creative advertisements of its times. I personally liked the concept where the power of marker is presented in the most beautiful way to reach the remote audience of India where you can’t think of getting the basic requirements of life. Camelin develops the conviction of reaching to those roots of the small villages of Rajasthan in India. The concept is yet as beautiful as its execution. The idea of including “Rudali” which are a part of traditional Indian rituals who cry aloud at the time of death made the audience emotional and touched their hearts to keep them involved and attached to the ad. It made the audience feel the way they want to. Camelin’s marker make people believe about its strength and impact. How permanent and strong it is to bring changes in your life, the changes that are good and for your benefit. It is that stong and effective that it wont let you loose anything wether it is data or the person himself, as circumstanced in the ad. The ad has created a great impact and has left people laughing and embedded with its effect. the proverb can be good to fit in the situation "Jako rake camelin, mar sake na koi". its funny and true.